Finally I worked up some patterns and illustrations to give a more playful look and feel to the brand. Working this in to the second iteration of the website as a series of animations gives a friendly and playful insight into what the company offers.

The full website is now live and can be seen here.

Key deliverables: Visual identity (icons, colour palette, illustrations) and website design

This project was for start-up mobile programmatic technology company, Picnic. They approached me with a website design brief which extended into a larger brief to refine the brand and supply them with various brand assets to complement their existing logo. 

I refined the existing colour palette and typography, developed a suite of icons to feature on their website and across various other materials.

Picnic Homepage Mock Up.png
Picnic Icons_CCWebsite-03.png
PICNIC_Extended Pattern-02.jpg