The idea for Pearl & White was to create a boutique dental care brand, committed to 100% natural ingredients and environmentally friendly packaging. The concept for the packaging is to have a permanent ceramic toothpaste dispenser that can be refilled with pouches that use less plastic. 

The clean and minimal design contrasts sharply with the pharmaceutical look of competitors on shelf and caters to consumers looking for something that reflects their lifestyle, both visually and environmentally.

CLIENT: STUDENT BRIEF

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