FRAW is a new range of pre-prepared frozen smoothie kits.
Working alongside Kane O'Flaherty who was responsible for the overall creative direction of the brand (including logo and pack design), we developed the brand from concept through to realisation and brought it to life through a website, photography, point of sale, and various marketing materials.
In particular, I was responsible for:
- Copy writing (creation of strapline and all brand copy)
- Creation of brand stationary (business cards, compliment slips)
- Creation of POS materials (e.g. Juice cart, roller banners)
- Creation of various icons, illustrations and animated gifs
- Creation of various pages and assets on the website
The website is now live and can be viewed here.